Clik here to view.
Content marketing is dead
The term content marketing is so popular that it lost all meaning, despite efforts to put it back in a more "integrated" perspective.See it on Scoop.it, via Marketing communications
View ArticleClik here to view.
3 Ways to Use Google to Be Better at PR
Alda Telles's insight:Google is completely under-appreciated as a PR tool.See it on Scoop.it, via Marketing communications
View ArticleClik here to view.
Social Media and Digital Agencies Will Vanish Within Ten Years
Digital Journal is a digital media news network with thousands of Digital Journalists in 200 countries around the world. Join us!Alda Telles's insight:Pan-European survey of 2,000 marketing students:...
View ArticleClik here to view.
6 lessons from 'Scandal' on how to be a rock star professional
The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.See it on Scoop.it, via Marketing communications
View ArticleClik here to view.
The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales
There are other successful social commerce models besides Pinterest. ;See it on Scoop.it, via Marketing communications
View ArticleClik here to view.
NYSE Tries Storytelling
The 225-year-old organization is moving away from a pure-play media strategy to building value.Alda Telles's insight:NYSE has rolled out The Big Stage, a content site designed very much like...
View ArticleClik here to view.
Consumer Generated Reviews can build Trust in Businesses
Lay’s recently paid $1m to the consumer who came up with its new potato chip flavour. It’s a sign of the times, says Alex Jones. Consumers don’t trust traditional marketing strategies anymore, so...
View ArticleClik here to view.
Microsoft Study: Employees More Productive With Social Tools Yet Companies...
II’ve been thinking lately of corporate America’s social lobotomy. Its disconnect between the wants and the want-nots. According to a recentMicrosoft survey conducted by research firm Ipsos, nearly...
View ArticleClik here to view.
Brand Reputation Management: Your Seven-Point Game Plan
Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically...
View ArticleClik here to view.
Old vs. New PR, and What Offers Better ROI
Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt?See it on Scoop.it, via Marketing communications
View ArticleClik here to view.
When Good Celebrity Endorsers Go Bad, Markets Get Angry (But Not for Long)
What’s the right move when your famous pitchperson takes a public beating?Alda Telles's insight:Companies have brands to protect. It’s hardly a surprise they would end (or at least reconsider) their...
View ArticleClik here to view.
PR Nudges Its Way to the Content Table
PR agencies argue they have the skills needed to help brands create content.Alda Telles's insight:But before PR firms can start commanding greater content-generating budgets, there are still plenty of...
View ArticleClik here to view.
Mark Twain's 10-Sentence Course on Branding and Marketing
Brand Management - Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had platform a century before the concept had...
View ArticleClik here to view.
What does Detroit do now? | Articles | Home
After becoming the first major city to file for bankruptcy, the once industrious Motor City has a long road to recovery ahead.See it on Scoop.it, via Marketing communications
View ArticleClik here to view.
The Weird Reason Consumers Write Bad Online Reviews for Products They Never...
It's not complicated why people write fake online reviews: The goal is to help a company out, either by praising its services or products and pumping up its ratings, or by bashing the competition with...
View ArticleClik here to view.
Seven Essential Skills for the Content Strategist
Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.See it on Scoop.it, via...
View ArticleClik here to view.
15 Alarming Facts About Brands
Digiday - The Authority on Digital Media, Marketing and Advertising.See it on Scoop.it, via Marketing communications
View ArticleClik here to view.
The 25 most important social media influencers Forbes ignored, and why
The Forbes "Power 50 List" of social influencers has become one of the most shared lists on the web. But it really has nothing to do with influenceSee it on Scoop.it, via Marketing communications
View ArticleClik here to view.
'Digital marketing' to become just 'marketing' in 2013 | News | Marketing Week
Forrester predicts ‘digital marketing’ will lose its prefix as spend hits $50bn (£31bn).Alda Telles's insight:Digital is set to lose its prefix and just be referred to as “marketing” this year as all...
View ArticleClik here to view.
How cause marketing can impact your brand - Internet - BizReport
Cause marketing is not new, it's one of the oldest forms of marketing around.See it on Scoop.it, via Marketing communications
View Article