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8 PR Practices Diagram - Interactive Hybrid

diagram of the 8 pr practices, from the book by deirdre breakenridge: social media and public relations: eight new practices for the pr professionalAlda Telles's insight:"Social Media and Public...

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Orange Crème Pop Gum? Folks Aren't Chewing It

Gum makers are trying a variety of ways to lure customers back, including shrinking package sizes and moving beyond convenience stores.Alda Telles's insight:The issues and the efforts to get customers...

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22 Best Marketing Quotes To Drive Your Marketing Strategy - Forbes

How do you find inspiration? For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive...

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Social Media Crisis Planning: A Case Study — socialmediatoday.com — Readability

Alda Telles's insight:If you manage a food company, one day your products will be contaminated. If you run an airline, one day, one of your planes will crash. If you make cars, one day there will be a...

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Neuroeconomics: How Brain Science Matters to Business - Forbes

The field of neuroeconomics has gained ground in the past 10 years, with work exploring the brain processes that underlie decision-making. There is the nascent but fast-growing field of neuromarketing,...

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Market research and LinkedIn networking for strategic PR | Public relations...

LinkedIn boasts a range of sophisticated tactical tools to help achieve strategic communication objectives such as market research capability, LinkedIn groups.See it on Scoop.it, via Marketing...

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The Marketing Agency Of The Future

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so...

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The 5 Stereotypical CMOs

There's the Dinosaur who is stuck in his ways, the Celebrity working the conference circuit, and of course the Politician.Alda Telles's insight:The Dinosaur CMO: Twitter to him is a place where people...

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COCA-COLA: Internal Numbers Show Big Online Buzz Just Doesn't Work

The numbers are INCREDIBLY small.Alda Telles's insight:It turns out that having a lot of online buzz only impacts short-term sales by 0.01 percent, Coca-Cola senior manager for corporate market...

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Hashtags motivate half of consumers to explore new content - Social Marketing...

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals...

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Managing Online Reputation: What to Listen for, and Where

General Management - The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up...

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The Good, Bad & Ugly: The Impact of Customer Service [Infographic] -...

customer experience, customer engagement, customer service, leadership, marketing, branding, public relations, salesSee it on Scoop.it, via Marketing communications

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Seven Essential Skills for the Content Strategist

Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.See it on Scoop.it, via...

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15 Alarming Facts About Brands

Digiday - The Authority on Digital Media, Marketing and Advertising.See it on Scoop.it, via Marketing communications

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The 25 most important social media influencers Forbes ignored, and why

The Forbes "Power 50 List" of social influencers has become one of the most shared lists on the web. But it really has nothing to do with influenceSee it on Scoop.it, via Marketing communications

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'Digital marketing' to become just 'marketing' in 2013 | News | Marketing Week

Forrester predicts ‘digital marketing’ will lose its prefix as spend hits $50bn (£31bn).Alda Telles's insight:Digital is set to lose its prefix and just be referred to as “marketing” this year as all...

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How cause marketing can impact your brand - Internet - BizReport

Cause marketing is not new, it's one of the oldest forms of marketing around.See it on Scoop.it, via Marketing communications

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13 Timeless Lessons from the Father of Advertising

In 1962, Time magazine called David Ogilvy "the most sought-after wizard in today's advertising industry.” In his years as an advertising executive andAlda Telles's insight:As content marketers, we...

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Robert Skidelsky - Niall Ferguson was wrong about Keynes

Lord Skidelsky, professor of political economy, politician, writer, prize-winning biographer of J.M. Keynes, syndicated columnist, Russia expert, financial crisis expertAlda Telles's insight:This is...

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A New Don: How the Sales Profession Has Evolved Since the Mad Men Era...

Sales - How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales...

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