Lay’s recently paid $1m to the consumer who came up with its new potato chip flavour. It’s a sign of the times, says Alex Jones. Consumers don’t trust traditional marketing strategies anymore, so businesses are having to get creative.
Alda Telles's insight:
Results from a recent study by Forrester Research suggest that consumer-generated reviews are among consumers’ top three most trusted sources of product information, trailing only recommendations from friends and family and professionally-written reviews.