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13 Timeless Lessons from the Father of Advertising
In 1962, Time magazine called David Ogilvy "the most sought-after wizard in today's advertising industry.” In his years as an advertising executive andAlda Telles's insight:As content marketers, we...
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Robert Skidelsky - Niall Ferguson was wrong about Keynes
Lord Skidelsky, professor of political economy, politician, writer, prize-winning biographer of J.M. Keynes, syndicated columnist, Russia expert, financial crisis expertAlda Telles's insight:This is...
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A New Don: How the Sales Profession Has Evolved Since the Mad Men Era...
Sales - How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales...
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Content marketing is dead
The term content marketing is so popular that it lost all meaning, despite efforts to put it back in a more "integrated" perspective.See it on Scoop.it, via Marketing communications
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3 Ways to Use Google to Be Better at PR
Alda Telles's insight:Google is completely under-appreciated as a PR tool.See it on Scoop.it, via Marketing communications
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Social Media and Digital Agencies Will Vanish Within Ten Years
Digital Journal is a digital media news network with thousands of Digital Journalists in 200 countries around the world. Join us!Alda Telles's insight:Pan-European survey of 2,000 marketing students:...
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6 lessons from 'Scandal' on how to be a rock star professional
The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.See it on Scoop.it, via Marketing communications
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The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales
There are other successful social commerce models besides Pinterest. ;See it on Scoop.it, via Marketing communications
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NYSE Tries Storytelling
The 225-year-old organization is moving away from a pure-play media strategy to building value.Alda Telles's insight:NYSE has rolled out The Big Stage, a content site designed very much like...
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Consumer Generated Reviews can build Trust in Businesses
Lay’s recently paid $1m to the consumer who came up with its new potato chip flavour. It’s a sign of the times, says Alex Jones. Consumers don’t trust traditional marketing strategies anymore, so...
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Microsoft Study: Employees More Productive With Social Tools Yet Companies...
II’ve been thinking lately of corporate America’s social lobotomy. Its disconnect between the wants and the want-nots. According to a recentMicrosoft survey conducted by research firm Ipsos, nearly...
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Brand Reputation Management: Your Seven-Point Game Plan
Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically...
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Old vs. New PR, and What Offers Better ROI
Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt?See it on Scoop.it, via Marketing communications
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When Good Celebrity Endorsers Go Bad, Markets Get Angry (But Not for Long)
What’s the right move when your famous pitchperson takes a public beating?Alda Telles's insight:Companies have brands to protect. It’s hardly a surprise they would end (or at least reconsider) their...
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PR Nudges Its Way to the Content Table
PR agencies argue they have the skills needed to help brands create content.Alda Telles's insight:But before PR firms can start commanding greater content-generating budgets, there are still plenty of...
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Mark Twain's 10-Sentence Course on Branding and Marketing
Brand Management - Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had platform a century before the concept had...
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What does Detroit do now? | Articles | Home
After becoming the first major city to file for bankruptcy, the once industrious Motor City has a long road to recovery ahead.See it on Scoop.it, via Marketing communications
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The Weird Reason Consumers Write Bad Online Reviews for Products They Never...
It's not complicated why people write fake online reviews: The goal is to help a company out, either by praising its services or products and pumping up its ratings, or by bashing the competition with...
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How to measure PR according to the Barcelona Principles
Learn how to apply these industry guidelines to your next campaign.See it on Scoop.it, via Marketing communications
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brandshare: Edelman’s Consumer Marketing Study
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share.Many more interesting research and insights...
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