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Alda Telles's insight:
But before PR firms can start commanding greater content-generating budgets, there are still plenty of challenges. For starters, most PR agencies are still paid – and valued – by clients for their ability to get press, or earned media. Beyond that, new media models pose their own challengesImage may be NSFW.
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PR agencies argue they have the skills needed to help brands create content.
Alda Telles's insight:
But before PR firms can start commanding greater content-generating budgets, there are still plenty of challenges. For starters, most PR agencies are still paid – and valued – by clients for their ability to get press, or earned media. Beyond that, new media models pose their own challengesImage may be NSFW.
Clik here to view.
