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brandshare: Edelman’s Consumer Marketing Study
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share.Many more interesting research and insights...
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The Blurred Line Between PR and Marketing
The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing. See it on Scoop.it, via Marketing communications
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The Always-Connected Customer Has Killed Marketing, Finally
Attributed to the rapid adoption of mobile and other technologies, the number of always-connected, never-in-one-place customers, which Forrester refers to as the ‘always-addressable’ customer, will...
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Everything Old is New Again: How Social Media Has Changed Marketing
In the past few years, the business world seems to have been increasingly inundated with new marketing specialties. Now we have content marketing, engagement marketing, influencer marketing,...
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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online...
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in...
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4 Failed Marketing Buzzwords That You Really Shouldn't Use
While buzzwords can be useful and are sometimes even unavoidable, they shouldn’t blind us to simple good sense.See it on Scoop.it, via Marketing communications
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'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business
al ries argues that the central argument to the key harvard business review article 'marketing myopia' is deeply flawed.Alda Telles's insight:Management has fallen in love with brands without...
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How to Choose the Right Digital Marketing Model
Alda Telles's insight:Much of today’s “customer journey” occurs in the digital realm—a place beyond the direct control of companies, but highly sensitive to efforts to provoke and amplify social...
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Four Marketing Takeaways From the World Economic Forum
zenithoptimedia's steve king on marketing lessons learned at the world economic forum in davos in 2014See it on Scoop.it, via Marketing communications
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Power of Ten: The Weird Psychology of Rankings | Neuromarketing
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and...
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What to Do When You're Not First in the Category | Al Ries - Advertising Age
Alda Telles's insight:It May Be Better to Be First Than It Is to Be Better -- But That's Not Always PossibleSee it on Scoop.it, via Marketing communications
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The Agony of Perfectionism
The fortress of classic economics was built on the slushy marsh of rational consumer theory. Thinking you can have every piece of information about a product is, in fact, anything but rational.See it...
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Introducing The Periodic Table of Content Marketing
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent...
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Secrets to reading body language
With most communication expressed nonverbally, these insights should help you make a little more sense out of someone’s puzzling gestures, handshake, or posture.See it on Scoop.it, via Marketing...
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The Popcorn Effect: When Do Brand Ads Fail? | Neuromarketing
Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our...
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Why the Future of Digital Marketing Is Pure PR
Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.Alda Telles's...
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Branding Lessons From Walter White
This story first appeared in Inc. My wife and I have been binge-watching Breaking Bad on Netflix (I know—we’re a little late to the party). I couldn’t help noticing that, despite the fact that it’s...
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Brands Need to Stop Trying to Play Hero
Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping brands with positioning. One of the biggest...
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Seth's Blog: Is digital the end of luxury brands?
Luxury goods as we know them were invented/amplified/regulated by Colbert in the 1600s. At the beginning, luxury goods were better goods--better made, better leather, etc. This was actually a huge...
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8 marketing management pitfalls to avoid - iMediaConnection.com
Alda Telles's insight:When it comes to marketing and communication, a long to-do list, little time to execute, lack of resources, and other assorted stressors can distract us from making the right...
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Will PR Tech Be the Next Marketing Frontier?
As automated software solutions expand, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.Alda Telles's insight:If you're a CMO, VP of marketing, or any...
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How Women and Men Use Social Media and Mobile [Infographic]
Customer Behavior - Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following...
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It's the End of 'Marketing' As We Know It at Procter & Gamble
p&g out front of industry where marketing directors outnumber brand directors more than 50 to 1, per linkein.See it on Scoop.it, via Marketing communications
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Why marketing as we know it will end in 2016 - iMediaConnection.com
Alda Telles's insight:"Desktopocalypse": By 2016, ad spend on desktop will be violently eclipsed by mobile.See it on Scoop.it, via Marketing communications
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BlackLabBlog: Is this a terminal crisis for Malaysia Airlines?
Alda Telles's insight:Can the brand and the company survive this second tragedy, or is this a crisis too big and one too many?See it on Scoop.it, via Marketing communications
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What the Art Market Can Teach Us About Branding | Al Ries - Advertising Age
Alda Telles's insight:The art market teaches us how valuable a brand can be. And in the world of marketing, the value of brands continues to increase. Why is that so? Because as more and more products...
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[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter...
See it on Scoop.it, via Marketing communications
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"Genericide": Brands destroyed by their own success
The world's biggest brands face a growing challenge to protect their powerful trademarks from over-use and abuse.See it on Scoop.it, via Marketing communications
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Is integration of PR and marketing now a reality?
There may always have been some blurring between marketing and PR roles, but today the boundaries are becoming even more strained. Is it good news for PR that comms and marketing are converging, or...
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VW scandal: Singapore profits as Germany loses 'nation brand' strength-...
BANGKOK -- Ripples from German auto giant Volkswagen's diesel emissions scandal have been felt worldwide, sometimes in unexpected forms. As the incideAlda Telles's insight:U.K. research company Brand...
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