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Alda Telles's insight:
To successfully engage the always-addressable customer, marketers need to throw out campaigns and align directly to the experience each customer wants. That means finding a way to understand, participate and bring value to the buyer’s messy weaving and bobbing. Forrester calls the new way – marketing orchestration – and defines it as:
“An approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”Image may be NSFW.
Clik here to view.
Clik here to view.
Attributed to the rapid adoption of mobile and other technologies, the number of always-connected, never-in-one-place customers, which Forrester refers to as the ‘always-addressable’ customer, will account for 50 percent of all online adults,...
Alda Telles's insight:
To successfully engage the always-addressable customer, marketers need to throw out campaigns and align directly to the experience each customer wants. That means finding a way to understand, participate and bring value to the buyer’s messy weaving and bobbing. Forrester calls the new way – marketing orchestration – and defines it as:
“An approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience.”Image may be NSFW.
Clik here to view.
