Image may be NSFW.
Clik here to view.
Alda Telles's insight:
If you're a CMO, VP of marketing, or any executive who routinely has to justify marketing budgets based on ROI, imagine a world in which you could understand your PR spends and campaign results with the same level of accuracy and detail as other aspects of your marketing like advertising. Imagine taking the art of public relations and injecting it with some science.Image may be NSFW.
Clik here to view.
Clik here to view.
As automated software solutions expand, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud.
Alda Telles's insight:
If you're a CMO, VP of marketing, or any executive who routinely has to justify marketing budgets based on ROI, imagine a world in which you could understand your PR spends and campaign results with the same level of accuracy and detail as other aspects of your marketing like advertising. Imagine taking the art of public relations and injecting it with some science.Image may be NSFW.
Clik here to view.
