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How Women and Men Use Social Media and Mobile [Infographic]
Customer Behavior - Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following...
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It's the End of 'Marketing' As We Know It at Procter & Gamble
p&g out front of industry where marketing directors outnumber brand directors more than 50 to 1, per linkein.See it on Scoop.it, via Marketing communications
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Why marketing as we know it will end in 2016 - iMediaConnection.com
Alda Telles's insight:"Desktopocalypse": By 2016, ad spend on desktop will be violently eclipsed by mobile.See it on Scoop.it, via Marketing communications
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BlackLabBlog: Is this a terminal crisis for Malaysia Airlines?
Alda Telles's insight:Can the brand and the company survive this second tragedy, or is this a crisis too big and one too many?See it on Scoop.it, via Marketing communications
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What the Art Market Can Teach Us About Branding | Al Ries - Advertising Age
Alda Telles's insight:The art market teaches us how valuable a brand can be. And in the world of marketing, the value of brands continues to increase. Why is that so? Because as more and more products...
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[Infographic] 5 Surprising Figures you Need to Know to Improve your Twitter...
See it on Scoop.it, via Marketing communications
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"Genericide": Brands destroyed by their own success
The world's biggest brands face a growing challenge to protect their powerful trademarks from over-use and abuse.See it on Scoop.it, via Marketing communications
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Is integration of PR and marketing now a reality?
There may always have been some blurring between marketing and PR roles, but today the boundaries are becoming even more strained. Is it good news for PR that comms and marketing are converging, or...
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VW scandal: Singapore profits as Germany loses 'nation brand' strength-...
BANGKOK -- Ripples from German auto giant Volkswagen's diesel emissions scandal have been felt worldwide, sometimes in unexpected forms. As the incideAlda Telles's insight:U.K. research company Brand...
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